TWO businesses are organised. free essay sample

StructureOrganisational Charts The organisational chart is a diagram that would outlines the internal structure of the organisation you are showcasing and this is the most common visual way of showing how an organisation is structured and in this it would show the roles, responsibilities and the relationships between the people in the organisation and by using this chart you will be able to see the structure of the business as whole and you can see it from the departments in the chart. Tesco Organisation Charts Tesco’s Administration Department The administration department of Tesco would have to support the business by helping the functions of the business in human resources, finance; IT support and they would have to make sure the business runs smoothly. How this links with Tesco would be that if the HR department needs help with customers or employees, also they would help with the finance of the business which would include making sure they can get the supplies they need with the money they have. We will write a custom essay sample on TWO businesses are organised. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Overall the department is there to make sure the business runs good and if the departments in Tesco need any help the administration departments role is to provide support to these departments. Tesco’s IT Department The IT department would be in charge of all of the computer systems in the business or they will have to set up the systems in the businesses/repair anything in the business that would need repairing and they will have to maintain it to make sure that it runs properly because in most business technology in the 21st century is very important to businesses and if they want to be successful businesses. And the way Tesco would use this in many ways which could be barcode readers, automated checkout tills with a touch screen and they would have a computerised database to store the information for customers and Tesco also have an online website they must manage and allows for customers to shop online which is a very important feature for Tesco. Finance Department The finance department of Tesco would be the in charge of the money that goes in and out of the business and this would be done in many ways and what they would do is provide information about the progress of the business financially and this would be the weekly/monthly financial results, they are also in charge of the operating budgets in the business Marketing Department For Tesco what the marketing department of Tesco would do is make all the costs of the for the products they are selling, prepare the advertisement for their company, they would also have to make sure they see customer trends so that Tesco would be able to see what the customers of Tesco are purchasing the most in the store and maybe get more stock, change the price and the marketing department is also in charge of the promotions in the business which is why they would have to see what customers buy and by looking into the customers they would decide what products would

Developed and developing economies depend on banking sector for all the financial transactions The WritePass Journal

Developed and developing economies depend on banking sector for all the financial transactions Introduction Developed and developing economies depend on banking sector for all the financial transactions IntroductionBibliographyRelated Introduction Developed and developing economies depend on banking sector for all the financial transactions, be it government or corporate or even citizen. Banking sectors of many developing countries was recently liberalised. One such country is India. The Indian liberalisation took place due to the ineffectiveness of the banking sector. The liberalisation leads to cut throat competition. Post liberalisation major players from the banking sectors of developed economies also extended their geographical boundaries towards India. India with a good population and the massive development results in a good opportunity. In order to compete and survive in this competition there is a need of good foundation of customers who are loyal to the bank. This group of customers can be gained through retention programs. Customer retention in Indian banking sector is proving vital with time. There are recent problems like the financial recession, where the banks can rely only on these customers. Many banks in the Indian sector have already experienced the importance of customer retention and are improving in the customer retention activities by increased investments. The most important factor of any firm is the customer. Without customers, a firm cannot do business, as they are the end users of the products. Peter Drucker in his book The Practice of Management has stated that, ‘the customer is the force who decides the business, the production, and the profitability of the firm (Parasuraman et al., 2006) In today’s world customers are not just local but they are global, companies in this era do not just concentrate on the local or host country markets but also the cross border business. This revolution is due to the massive development in the field of communication, technologies, privatisation and deregulations in the economies. This has not just expanded the markets but also has increased the competition. The competition is intense even for the survival, and this can be met up by only having good customer relationship. The work does not stop at acquiring customers. The real efforts starts after the customer has been acquired, i t is crucial for a company to offer them unique products and maintain a friendly relationship and proper communication channel with the customers in order to make sure that the business is not lost. Businesses use the tool of CRM (Customer Relationship Management) to retain their customers in today’s business. CRM is a process in which companies identify its profitable customers and then shapes its interaction with the customers in a way that increases the current and future prospective of business. (Bejou et al., 2006) This sector is facing rapid changes as a result of the economic reform brought about by the Government of India a decade ago (Kamath et al., 2003) This reform is a result of inefficient way of working in the banking systems (Turner and Arun, 2003).As a result of this everything in relation to banking is changing, right from the ownership pat terns, the funding its cost and availability to the prospects of earning. There is a big change in the type of services offered. The change in the interest rates has also fluctuating, as there is a reduction in the spread of the currency, security and loans (Kamath et al., 2003).The reform programs also includes the implementation of a prudential approach to bank regulation, which focuses on minimum capital adequacy requirements and supervisory control via on-site and offsite monitoring (Turner and Arun, 2003). Apart from all these the banking regulators in India are struggling not because of the slow failure of Indian banks but also due to the r apid growth of the sector. As there is a rapid growth in the Indian banks lending pat tern. Apart from this there is a continued increase in the consumer credit card sector. The growth of the Indian companies, their expansion and overseas acquisition is resulting in the rapid growth of corporate banking. The next sect ion is the investment banking which is also increasing at a higher pace. These things are resulting in more and more demand for banking products. Banks like ICICI has been growing at very rapid face. Its profit growth in the year ended March 2007 is 22% (Bukoveczky, 2007). There is massive change in this sector in regards to the development caused due to the change or advancement of technology, which has also erased the traditional boundaries of banking and also increased the business geographically. Not only the companies but also the governments are seeking better banking services for their organisational efficiency. In spite of al l the most profitable and the major business for these banks are the Indian consumers. The change in the income levels and the cultural change, in regards to westernised lifestyle are increasing day by day. Indian consumers seek more and more finance and are generate more asset creation. This has lead to massive growth in the Indian retail-banking sector. The backbone to serve all these segment of customers is a strong back up of technologies. This offers the bank convenience in managing the retail, corporate and government clients efficiently and effectively (Kamath et al., 2003). In some Indian commercial banks like ICIC I, Bank of India the stress is more on relationship building with the existing customers. Bank of India advertises as their main mission is to build relationship beyond banking (Bank of India, 2003). Thus in this excessive competition in the banking sector is seen increasing day by day with the advent of various foreign banks like the Duetche, Barclays have brought about a revolution in the customer service, since then not only creation of customer but also retention of customer through customer relationship models have taken pace (Sureshchander, Rajendran and Anantharaman, 2003) Customer retention is a structure of act ions carried out by a firm to augment their process, depending upon the positive position of the customers that result in success through customer purchase. Another definition for customer retentions stresses more on the firm’s commitment in case of customer retention. The companies’ processes should enhance, the constructive outline to shape the behaviour of the customers with the existing pat terns keeping the future objectives of the customers mind set of business with the firm. This is to establish the future relationship with the customer. The banking growth became the heart of the economical growth in India (Prasad, Bhide and Ghosh, 2002).These reform brought a massive growth in this sector and also increased the competition by two fold, this has also brought about a huge pressure to the Indian banking sector (Pauchant and Roux-Dufort, 1993). Bibliography Bank of India (2003) Bank of India, 1 December, [Online], Available:  Ã‚   HYPERLINK bankofindia.com/  Ã‚   bankofindia.com/   [12 April 2011]. Bejou, D., Ramaseshan, B., Jain, S.C., Mason, C. and Pancras, J. (2006) Issues and Perspective in Global Customer Relation Management, Journal of Service Research, vol. 9, no. 2, pp. 195-207. Bukoveczky, E. (2007) Banking on Indias Continued Growth (IBN), Regioanl Business News. Kamath, K.V., Kohli, S.S., Shenoy, P.S., Kumar, R., Naik, R.M., Kuppuwamy, P.T. and Ravichandran, N. (2003) Indian Banking Sector: Challenges and Oppurtunities, COLLOQUIUM, vol. 28, no. 3. Parasuraman, A., Shah, D., Rust, R.T., Staelin, R. and Day, G.S. (2006) The Path to Customer Centricity, Journal of Service Research, vol. 9, no. 2, pp. 113-124. Pauchant, T.C. and Roux-Dufort, C. (1993) Rumors and Crises : a case study in the banking industry, Organization Environment, vol. 7, no. 3, September, pp. 231-251. Prasad, A., Bhide, M.G. and Ghosh, S. (2002) Banking Sector Reforms: A Critical Overview, Economic and Political Weekly, vol. 37, no. 5, February, pp. 2-8. Sureshchander, G.S., Rajendran, C. and Anantharaman, R. (2003) Customer Perception of Total Quality Service in the Banking Sector of a Developing Economy A Critical Analysis, The Internatioanl Journal of Bank Marketing, vol. 21, no. 5, pp. 233-242. Turner, J.D. and Arun, T.G. (2003) Finacial Sector Refor and Corporate Government of Bank in Developing Ecomies: The Indian Experience, South Asia Economic Journal, vol. 4, no. 2, pp. 188-204. Developed and developing economies depend on banking sector for all the financial transactions Introduction Developed and developing economies depend on banking sector for all the financial transactions IntroductionReferencesRelated Introduction Developed and developing economies depend on banking sector for all the financial transactions, be it government or corporate or even citizen. Banking sectors of many developing countries was recently liberalised. One such country is India. The Indian liberalisation took place due to the ineffectiveness of the banking sector. The liberalisation leads to cut throat competition. India has a huge population and the massive development results in opportunity. In order to compete and survive in this competition there is a need for a strong concrete base with loyal customers. This group of customers can be gained through retention programs. Customer retention in Indian banking sector is proving vital with time. There are recent problems like the financial recession, where the banks can rely only on these customers. Many banks in the Indian sector have already experienced the importance of customer retention and are improving in the customer retention activities by increased investments. Ba nk of India was the 1st bank to introduce the 1st online banking facility to more than 100-Thousand customers. The most important factor of any firm is the customer. Without customers, a firm cannot do business, as they are the end users of the products. Peter Drucker in his book The Practice of Management has stated that, ‘the customer is the force who decides the business, the production, and the profitability of the firm (Parasuraman et al., 2006). In today’s world customers are regarded as the king with the status equal to The God. They are not just local but they are all over the world. Banking companies in this era do not just concentrate on the local or host country markets but also the cross border business. For instance ICICI has 25% of its investors who are NRI (ICICI Bank Ltd., 1999). This revolution is due to the major change and development in the field of communication, technologies, privatisation and deregulations in the economies.   As a result of this there is a creation of new market and also rise to competition. The competition is intense even for the survival, and this can be met up by only having good customer relationship. The work does not stop at acquiring customers. The real efforts starts after the customer has been acquired, it is crucial for a company to offer them unique products and maintain a friendly relationship and proper communication channel with the customers in order to make sure that the business is not lost. A healthy and long term business relation will provide a great benefit to banks. It is less costly to maintain any relationship with any existing customer. At the same time, a loyal customer will also gain much more benefits in return such as low rate of interest on loans and credit cards. Businesses use the tool of CRM (Customer Relationship Management) to retain their customers in today’s business. According to Bejou et al, CRM is a process in which companies identify its profitable customers and then shapes its interaction with the customers in a way that increases the current and future prospective of business. (Bejou et al., 2006). The Banking sector is facing rapid changes as a result of the economic reform brought about by the Government of India a decade ago (Kamath et al., 2003). This reform is a result of inefficient way of working in the banking systems (Turner and Arun, 2003). As a result of this everything in relation to banking is changing, right from the ownership patterns, the funding its cost and availability to the prospects of earning. There is a big change in the type of services offered. The reform program also includes the implementation of a prudential approach to bank regulation, which focuses on minimum capital adequacy requirements and supervisory control via on-site and offsite monitoring (Turner and Arun, 2003). Thus there is a feel of control of power, this is a post-modernist view. Apart from all these the banking regulators in India are struggling not because of the slow failure of Indian banks but also due to the rapid growth of the sector. As there is a rapid growth in the Indian ban ks lending pattern. Apart from this there is a continued increase in the consumer credit card sector. The growth of the Indian companies, their expansion and overseas acquisition is resulting in the rapid growth of corporate banking. The next section is the investment banking which is also increasing at a higher pace. These things are resulting in more and more demand for banking products. Banks like ICICI has been growing at very rapid face. Its profit growth in the year ended March 2007 is 22% (Bukoveczky, 2007). There is massive change in this sector in regards to the development caused due to the change or advancement of technology, which has also erased the traditional boundaries of banking and also increased the business geographically. For instance, due to the net banking facilities a customer can view and print its account statement at home and also transfer the money at the same time. There is no need to physically go at the bank. Not only the companies but also the governments are seeking better banking services for their organisational efficiency. SBI has the largest ATM machines; in 1994 it had 200 which rose to 3400 in 2004 (Joydeep and Renny, 2005). The change in the income levels and the cultural change, in regards to westernised lifestyle are increasing day by day. Indian consumers seek more and more finance and are generate more asset creation. This has lead to massive growth in the Indian retail-banking sector. The backbone to serve all these segment of customers is a strong b ack up of technologies. This offers the bank convenience in managing the retail, corporate and government clients efficiently and effectively (Kamath et al., 2003). In some Indian commercial banks like ICICI, Bank of India the stress is more on relationship building with the existing customers. Bank of India advertises as their main mission is to build relationship beyond banking (Bank of India, 2003). Thus in this excessive competition in the banking sector is seen increasing day by day with the advent of various foreign banks like the Duetche, Barclays have brought about a revolution in the customer service, since then not only creation of customer but also retention of customer through customer relationship models have taken pace (Sureshchander, Rajendran and Anantharaman, 2003). Customer retention is a structure of act ions carried out by a firm to augment their process, depending upon the positive position of the customers that result in success through customer purchase. Another definition for customer retentions stresses more on the firm’s commitment in case of customer retention. The companies’ processes should enhance, the constructive outline to shape the behaviour of the customers with the existing pat terns keeping the future objectives of the customers mind set of business with the firm. This is to establish the future relationship with the customer. The banking growth became the heart of the economical growth in India (Prasad, Bhide and Ghosh, 2002).These reform brought a massive growth in this sector and also increased the competition by two fold, this has also brought about a huge pressure to the Indian banking sector (Pauchant and Roux-Dufort, 1993). References Bank of India (2003) Bank of India, 1 December, [Online], Available:   HYPERLINK bankofindia.com/ bankofindia.com/   [12 April 2011]. Bejou, D., Ramaseshan, B., Jain, S.C., Mason, C. and Pancras, J. (2006) Issues and Perspective in Global Customer Relation Management, Journal of Service Research, vol. 9, no. 2, pp. 195-207. Bryman, A. and Bell, E. (2003) Business Research Methods, 1st edition, Oxford University Press. Bukoveczky, E. (2007) Banking on Indias Continued Growth (IBN), Regioanl Business News. ICICI Bank Ltd. (1999) Sixth Annual Report, Mumbai, India. Joydeep, S. and Renny, T. (2005) What Indian consumer want from bank, 2005th edition, India: McKinsey. Kamath, K.V., Kohli, S.S., Shenoy, P.S., Kumar, R., Naik, R.M., Kuppuwamy, P.T. and Ravichandran, N. (2003) Indian Banking Sector: Challenges and Oppurtunities, COLLOQUIUM, vol. 28, no. 3. Parasuraman, A., Shah, D., Rust, R.T., Staelin, R. and Day, G.S. (2006) The Path to Customer Centricity, Journal of Service Research, vol. 9, no. 2, pp. 113-124. Pauchant, T.C. and Roux-Dufort, C. (1993) Rumors and Crises : a case study in the banking industry, Organization Environment, vol. 7, no. 3, September, pp. 231-251. Prasad, A., Bhide, M.G. and Ghosh, S. (2002) Banking Sector Reforms: A Critical Overview, Economic and Political Weekly, vol. 37, no. 5, February, pp. 2-8. Sureshchander, G.S., Rajendran, C. and Anantharaman, R. (2003) Customer Perception of Total Quality Service in the Banking Sector of a Developing Economy A Critical Analysis, The Internatioanl Journal of Bank Marketing, vol. 21, no. 5, pp. 233-242. Turner, J.D. and Arun, T.G. (2003) Finacial Sector Refor and Corporate Government of Bank in Developing Ecomies: The Indian Experience, South Asia Economic Journal, vol. 4, no. 2, pp. 188-204.

Strategies of alterity Essay Example | Topics and Well Written Essays - 750 words

Strategies of alterity - Essay Example For as long as the beloved remains so, he or she may only be defined according to the emotions that he or she brings about from the lover. Barthes obviously takes a pragmatic perspective about romantic relationships. Even as he considers the importance of lovers in knowing each other, he also recognizes the fact that lovers can never fully know or understand the other. Although both Alien Encounter and Outer Space were outright works of science fiction, particularly discussing about the yet to be fully explored frontiers of human and alien relations and the possibilities of life forms beyond the Earth, the spaces it actually meant are the void in human knowledge. The tone of both pieces were light and humorous although the theme that both represent is quite serious. Both being narratives, the readers/viewers are addressed in the second person, which effectively relates them to the theme in point. The female characters in the movie are in search of someone special to them respectively in order to fill up the void in their individual lives. (Sarbanes 57) They did so when then they encountered aliens. However, these beings from outer space do not become special in the sense that became other halves of long-term romantic relationships with the main female characters. Their significance is in their ability to let the women see beyond the void they are experiencing, making them able to live their respective lives better. The desiring subject of the book and the movie is the main female character. Seemingly, the objects of desire are the aliens but, in fact, it is the wish to have happier and less lonely lives. Scopophilia is the sense of gratification that an individual experiences by just looking. According to Freud, scopophilia is one of human sexual instincts although it exists independent of the functions of the main sexual organs. For the person committing scopophilia, an object, often another individual may be

Bilingualism theories and deaf Assignment Example | Topics and Well Written Essays - 500 words

Bilingualism theories and deaf - Assignment Example The thresh hold theory on the other hand provides a three staged development of bilingual abilities the theory explains that bilinguals achieve positive cognitive advantages after crossing the first and the second threshold (Baker, 2011) (Page# 167 lines#26-30). Developed in 1977 by Toukomaa and Skutnabb-Kangas, the threshold theory analyses the relationship between bilingualism and cognitive development. Language is a social tool used in enhancing interactions. As such, the development of bilingualism in children is always a portrayal of their cognitive development. In analyzing bilingualism, the theory provides three stages of bilingualism development that also portrays the development of cognition in children (Baker, 2011) (page#167 lines # 24-29). Each of the three thresholds is varying levels of language competencies that also portray the cognitive development of a child. Stage 1 is a preliminary stage and children at such stages lack effective bilingual skills thus cannot communicate effectively. At such stages, children have weak cognitive development. Their inability to speak in two languages is therefore a portrayal of their underdeveloped cognitive abilities. According to the theory, the second thresh hold is also preliminary and the children cannot communicate in two languages effectively. The theory explains that people begin realizing the benefits of bilingualism. The theory uses the example of a child with progressive prowess of bilingualism. At the first two stages, the child cannot realize the benefits of bilingualism since they cannot communicate effectively. The fact that this portrays their underdeveloped cognitive prowess further complicates the situation. Such a child cannot for example use language to enhance learning in school. As such, his inability in bilingualism affects his academic development since such a student cannot learn effectively. After crossing the second threshold, the child

Sociology Chaper One Essay Example | Topics and Well Written Essays - 1000 words

Sociology Chaper One - Essay Example Employees at Walmart stores are in the beginning stages of forming a union as well, working toward getting more equitable pay and benefits. 2. With all research methods listed here except participant observation, there is a certain degree of separation between the researcher and the subject. This varies, of course, by the type of research being conducted. This is both a strength and a weakness. While this separation enables the researcher to reach conclusions based upon the facts as they are uncovered by the research method, none of these methods enable the kind of comprehensive understanding of a group of people that can be reached through participant observation, which is why participant observation is used most often in sociology. At the same time, participant observation poses the risk of the researcher becoming too intimately involved with the group. 3. Obesity in America is getting worse because of sociological issues. Entire groups of people are going to work two and three jobs just to make ends meet or sometimes to be able to afford the kinds of extras they perceive as necessary. Their children, sitting along watching TV commercials that equate happiness and fun with eating junk food, continue to snack and gain weight while the adults, constantly eating fast food on the run between one job and another, also gain weight after having also made similar associations between food and fun, joy, and companionship. 4. The symbolic interactionism theory is interesting because it focuses on the individual levels that contribute to the greater social system. Without symbols, we would be unable to understand each other. Thinking about those times when I’ve had to communicate with someone who does not speak English, it is the symbols we use that facilitate the conversation. Even when the same language is spoken, though, it is the use of symbols that help us determine how we feel about others and how

A Study Of Rivers In Malaysia Environmental Sciences Essay

A Study Of Rivers In Malaysia Environmental Sciences Essay Heavy metals are most abundant forms of pollution in Malaysia either in the forms of solid or liquid. With the vast industrialization and economic development in coastal region, heavy metals are continuing to be introduced to the estuarine and coastal environment which eventually end up into the river, runoffs and land based area (Yu et al., 2007). Metals diffuses into the aquatic environment will settle down and be incorporated into sediments together with organic matters, Fe/Mn oxides, sulfides, and clay (Wang and Chen, 2000). However, heavy metal mobility or availability in contaminated materials depends to large extent upon the different chemical and mineralogical forms that occurred (Song et al., 1999). Therefore, sediments seem to be an excellent medium in the assessment of the metals bound to the particulates. Nonetheless, sediments are known to act as a sink for heavy metals to be introduced into waters either from both natural and anthropogenic sources thus providing an exce llent proof of mans impact (Pempkowiase et al., 1999; Guevara et al., 2005). In addition, they may also act as traps for various types of pollutants including heavy metals (Poh and Mun, 1994). Indeed, changes in environmental conditions such as pH and redox potential should be monitored since it may results in remobilization of heavy metals. Unfortunately, due to the scarcity of information available to establish the heavy metal concentration in sediment using sequential extraction, no data is presented concerning the heavy metal pollution in the rivers except for one author Shazili et al., 2008 on Langat River Basin. Heavy metals element is particularly crucial because any slight changes in availability may cause these elements to become either toxic or deficient to plant (Krishnamurti et al., 1995). In fact, sequential extraction analysis is a technique which is used to investigate the geochemical partitioning of heavy metals amongst solid mineral and organic phases in sediment or other earth minerals (Howard and Vandenbrink, 1999). Sequential fractionation also frequently used in approaches to evaluate metals distribution into different chemical forms present in solid phases. Although direct methods provide an unambiguous identification of the heavy metal forms and ways why they occur, they might not be sufficiently sensitive where heavy metals occur at relatively low levels and they do not provide quantitative information on heavy metal mobility and availability (Song et al., 1999). However, sequential extraction approach is undoubtedly useful since few attempts have completed and few modification have been made based on Tessier et al., (1979); such as Silviera et al., (2006); Krishnamurti et al., (1995); Song et al., (1999); Forghani et al., (2009), Poh and Mun, (1994). 2.0 Problem Statement Langat river, Bernam River and Klang River basin is located in the state of Selangor in which known to be the most developing states in Malaysia other than Kuala Lumpur. All of these rivers are primarily important as water source not only limited to supplying water to consumer but also for other purposes such as aquaculture and agriculture activity, fishing, effluent discharge, irrigation and even sand mining. With the vast industrialization held in the river such as sand mining it generate the release of metal bound in sediment into the water promoting metals diffussion into the aquatic organisms and eventually ends up into humans body. Moreover, each metals poses their own threat to human, particularly Cadmium (Cd) are known for causing adverse health effects, once ingest into our body it will cause lung cancer moreover it seldom important as a cause of phytotoxicity in paddy field (Chaney, 2010). On the other hand, Zinc (Zn) is a deficient and phytotoxic element in sediment which causes abdominal pain to humans, the latter due to industrial contamination (Chaney, 2010). Copper (Cu) in sediments strongly adsorbs to clay minerals, iron and manganese oxides and organic material. In addition, it tends to remain in horizons that have a greater organic content whereas sandy sediment with low pH poses the greatest potential for Cu leaching. On contrary, lead (Pb) is considered to be one of the major environmental pollutants and has been incriminated as a cause of accidental poisoning in domestic animals more than any other substance. In a nutshell, these metals are emboldened to be analyses since this metal endured high toxicity in the environment thus poses high potential threat and risk to humans and living organisms. 3.0 Significance of Study This study is prominent since in Malaysia there is only few attempted study using sequential extraction as medium in determining the fate of metals in environment. Particularly, this study will be useful as a baseline data for goverment bodies to be more sensitive on the issues related to heavy metals. On the other hand, this study will provide a delineation on the sources of metals which contribute the most anthropogenically or naturally to the environment since the major contributor on the environment deteroriation is a non point source. Therefore, identifying the potential sources is crucial in maintaining the environment. Nonetheless, by conducting this study it ables to generate a profound understanding on the sources and parent materials of which heavy metals are highly introduce to the estuary. Thus, contribute to the discovery of metals strength and percentage of binding to organic or inorganic pollutants. Hence, providing an illustration on the status of pollution in the sel ected rivers based on screening of the forms of metals associated in the river. In addition, the attempted method will utter a method development in assesing the metal in the environment. This study is beneficiary especially by the Department of Irrigation on the overview of the river status thus able to mitigate a scheme on reducing the metal accumulation into the river by identifying the source of pollution. 4.0 Research Objective To ascertain the chemical and mineralogical forms of Pb, Cu, Cd and Zn in selected polluted river. To profile the metal speciation (Pb, Cd, Cu, Zn) in the sediment at selected polluted river in Selangor. To determine the heavy metals affinity for specific geochemical phases in the recently deposited sediments in the river. To identify the pollution sources and active component of heavy metals accumulate into the surficial sediment and its chemical behavior in the aquatic environment. 5.0 Literature Review A river is component of water cycle. Mostly rainfall on land will passes through a river on its way to the ocean and smaller side streams will joins the river forming a tributaries (DID, 2010). In Malaysia, the water within a river generally originates from precipitation through surface runoff, groundwater recharge (as seen at base flow conditions / during periods of lack of precipitation) and release of stored water in natural or man-made reservoirs, such as wetlands, ponds or lakes (DID, 2010). Therefore, the rainfall will generate the surface runoff and flows into the river. While the runoff will collect all the suspended particulates on the land surface into the river. This is why source of metal is very hard to trace since it is a non point sources elements which diffuse into the river Basin. Therefore, in this case sediments play an important role in identication of the metals since it acts as transport and storage of potentially hazardous metals (Yu et al., 2008). Bernam River is approximately about 3335 km2 and it forms a boundary between States of Perak in the north and Selangor in the south. The undulating hills of Bernam River merge into an undeveloped peat swamp area where the downstream of the peat swamp is a densely populated coastal strip along the Bernam River. Rice is cultivated in the lower areas ad- jacent to peat swamps and rubber, oil palm, coconuts and cocoa are cultivated in estates and smallholder schemes. Agrochemicals (fertilizers and herbicides) used on agricultural lands suggest a potential non-point source of pollution and toxicity affecting the aquatic ecosystems (Yap and Ong, 1990). Logging generates pollution through soil erosion, siltation and sedimentation in the streams. On the other hand, Langat River basin covered an area of 1300 km2 in the south of Kuala Lumpur and the length of Langat River is approximately about 120 km long (Sarmani, 1989). Langat river known as an important water source not only limited to sup plying water to consumer but also for other purposes such as recreation, fishing, effluent discharge, irrigation and even sand mining (Juahir, 2009). Whereas, Klang River is notable as a highly polluted river in Selangor which flows through Kuala Lumpur and suburban area of the densely populated and highly industrialized Klang Valley (Tan, 1995). The upper reaches of the Klang River serve as an important source of water supply to an estimated population of two million people in this region, together with its growing industrial activities (Tan, 1995). According to the Environmental Quality Report (Department of Environment, 2007), the Klang River is regarded as one of the rivers which have been seriously affected by pollution. Discharges of wastewater from industrial activities in the Klang River basin have also contributed to increasing levels of organic chemical pollutants in the waterways. However, metals in sediment comes in various forms of elements. Therefore, each metals may give beneficiary and may also cause a potential threat to human. Once consumable in our body it might cause a significant imbalance thus causing deformities and poor health (Birungi et al., 2008). Sediment are an important features in the river any activities occured related to sediment such deepen or mining may cause the release of heavy metals into the river. This is because heavy metals may enter into natural water and become a part of the water sediment system and their distribution processes are controlled by a dynamic set of physical-chemical interactions and equilibrium (Jain, 2003). Therefore, the metals may bind to the aquatic organisms. Since these river is an essential water source in the state of Selangor, any aquaculture activity held in the river may have a significant potential of heavy metals accumulate into the fish or prawns. On the other hand, the deposition of metals in sedi ments usually occurs through an interaction between sediment and water (Piron et al., 1990), whereby changes of metal contents of sediments and water depend on changes of water chemistry, such as, temperature, pH and solute concentration. That is why such study is prominent since metals interactions between bed sediment and water in aquatic environment play an important role on water quality and the fate and transport of metals. There are series of modification of sequential extraction technique have been made upon the suitability of the study. The recent modification are introduce by Silviera et al., 2006 which proposed to the studies specifically on the tropical soil. This method listed out seven fractionation steps which each illustrates the metal bound particulate in the sediments. The first three fractionation steps explains the geochemical condition of the sediment whereas the fourth to the seventh steps refers to the anthropogenic conditions. This method is an alternative way to determine the source of metals, because the anthropogenically sourced metals preferentially partition to the non-residual phase of the sediment while the residual phase generally reflects background geochemical conditions (Forghani et al., 2009). Moreover, this method were chosen since it selectively extracts metal bound by specific sediment fractions with minimal effect on the other sediment components (Silviera et al., 2006) . In addition, this method are an important tool for predicting the potential effects of environmental changes and land application of metals on the redistribution of chemical forms in tropical sediments (Silviera et al., 2006). 6.0 Research Methodology Sediment Sampling Thirty representative surficial sediments (0-20cm depth) will be taken from selected polluted river in Selangor from upstream to downstream of the river. Surface sediments samples will be collected in triplicates and homogenised in a zip lock polyethylene bags. The sampling will be conducted during low tide to enable the source of pollution from the mainland to be determined without the influence of input from seawater compared to sampling during high tide. Sediment samples will be collected using plastic scoops, Eckman Grab or core sampler and place into acid-washed double zip-lock polyethylene bag. All samples will be stored in cool box at 4 °C during transportation to the laboratory prior to analysis. Sampling preparation The laboratory apparatus are also acid washed and rinsed thoroughly first with distilled water to ensure any contaminants and traces of cleaning reagent were removed before the analysis. Pre-clean polycarbonate centrifuge tube with soaked overnight in 5 % (v/v) nitric acid rinsed with distilled water after 24 hours prior to analysis. It is performed in clean laboratory to minimize the potential risk of contamination. Laboratory Analysis Physicochemical parameters such as pH, redox potential, salinity and conductivity will be measured using the 1:2 ratio of sediment and double deionized water (DDW). In addition, cations exchange capacity (CEC) and loss on ignition (LOI) will also be determined in the study. Physicochemical Parameters The sediment physicochemical analyses will be determined by mixing 10 g of air dried sample ( Cation Exchange Capacity (CEC) Sediment samples for CEC determination will be prepare in two 10 g portions, one for treatment with a 1 M NaCl solution and other with a 1 M NH4Cl solution. Approximately about 10 ml of 95% ethanol will be carefully poured on sediment sample and drawn through the sediment by suction. The ethanol remaining in the sediment will later be removed by overnight evaporation. Then, the sediment will be transferred to small 50 ml Polycarbonate centrifuge tubes. Hence, about 30 ml of 1M NaCl was applied to one set of sub samples and 1 M NH4Cl solution was added to other set. The centrifuge tubes contains with the sediment pre-treated with NaCl and NH4Cl then will be shaken end over end for about 10-20 minutes and subsequently centrifuged at 3000 rpm for 30 minutes in order to settle the fines. After the samples are centrifuged, the supernatant will be removed with syringe and filter through a 0.45  µm filter. About 15 ml of sample will be used for the analysis of Ca, Mg, and K from the NaCl supernatant solution and preserved with 1% 7M HNO3. Meanwhile, the solution from NH4Cl supernatant will be used for determination of Na and also preserved with 1% 7M HNO3. Sample analysis for Ca, Mg, Na and K adopted similar procedure as in the case of major cations determination. The exchangeable cation concentration are converted from meq/100g to equivalent fractions (ÃŽÂ ²T) as (Apello Postma, 2005) ÃŽÂ ²T = meqI-Xz_____ à ¢Ã‹â€ Ã¢â‚¬ËœI, Jà ¢Ã¢â€š ¬Ã‚ ¦.. meqI-Xz Where I, J,à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. are exchangeable cations, meqI-Xi is normally given in meq/100 g dry sediment and à ¢Ã‹â€ Ã¢â‚¬Ëœ meqI-Xz is essential equal to CEC, ignoring minor amounts of Fe, Mn, etc. Loss of Ignition (LOI) Dry a sample in an oven at 105 °C to constant weight. Accurately weigh 1g of this dried sample and pour into a preweighed dry crucible. Optionally, a few drops of H2O2 may be added at this stage to promote oxidation. The samples will be transfered into muffle furnace and gradually increase the temperature to 500 °C. Leave inside the oven at this temperature for at least 4h or overnight if convenient. Cool, transfer to a dessicator and allow it to cool to room temperature. Weigh and calculate loss on ignition in % as: LOI (%) = 100 x (M1 M2) M1 Where M1 is the initial weight (g) and M2 is the weight after ignition (g). Sequential Extraction Procedure The methods that will be used in this study are based on modification methods from (Silviera et al., 2006). The fractionation of heavy metals in sediments will be carried out in triplicate, using 1 g of air-dried sediment. Then, sediment samples will be placed in 50 ml polycarbonate centrifuge tubes, mixed in a stepwise fashion with various reagents as shown in figure 1, and the suspensions equilibrated. By following equilibration, the solution and solid phases will then be separated by centrifugation at 1225 g for 10 min. In between each successive extraction, the solid residues are suspended in 5 ml of 0.1 M NaCl, shaken by hand, and centrifuged to displace extracting solution remaining from the previous step. The supernatant will be added to the former extractant. The steps are intended to reduce sample dispersion and to minimize read sorption of the metal. The supernatants will be filtered through a 0.45  µm membrane, and the solid residues are preserved for the subsequent extr actions. The concentrations of Cu, Zn, Pb and Cd in the various extracts will be determined by Inductive Couple Plasma-Mass Spectrometry (ICP-MS). Mass balances, calculated by summing individual Pb, Cd, Cu and Zn masses recovered from fractions, were compared with the independently determined total metal masses. Data Analysis Further data analysis will be conducted using the raw data obtained from the sample analysis. Descriptive analysis, cluster analysis, factor Analysis will be conducted using few softwares such as SPSS version 17 and Multivariate Statistical Package (MVSP) and AQUACHEM. Enrichment factors (EF) will be calculated to determine the level of trace metal contamination of the sediments. 7.0 Project Benefit Research Publications 2 research journal with impact factor Output expected from the project It is expected that several publication can be produced from the data obtained in this study which useful as a reference for future research. It will provide the latest information on the level of metal pollution in Selangor which useable for relevant authority to make the future planning and management purposes. Economic contribution of the project By using the information gathered in this research, the relevant government bodies can make better planning and take preventive measures to avoid further contamination of the river as it is crucial source for the nation fisheries and aquaculture activity. Moreover, important because a lot of the population which resides near the mangrove area depend on it for their livelihood. Since, the destruction or contamination of this area will affect their source of income. The reduction in fisheries produce from the mangrove area due to metal pollution will results in higher imports of fish products which in turn increase the outflow of money from the country. 8.0 References Apello, C.A.J Postma, D. 2005. Geochemistry, groundwater and pollution. 2nd edition. Roterdam: Balkema. Birungi, Z., Masola, B., Zaranyika, M. F., Naigaga, I. and Marshall, B. (2008). Active biomonitoring of trace heavy metals using fish (Oreochromis niloticus) as bioindicator species:the case of Nakivubo wetland along lake victoria. Chaney, R. L., 2010. Cadmium and Zinc. Trace Element in Soils. Wiley Publication. United Kingdom. Department of Environment, 2007. DOE Annual Report 2007. Retrieved from http://www.doe.gov.my/files/multimedia141/AR_JAS.pdf on 10 October 2010. DID, 2010. Department of Irrigation. River Management-Activities. Retrieved on 5 October 2010 at http://www.water.gov.my/index.php?option=com_contenttask= Forghani et al., 2009. Geochemistry and speciation of metals in sediments of the Maharlu Saline Lake, Shiraz, SW Iran. Environment Earth Science (2009) 59:173-184 Guevara et al., 2005. In Yu, R., Yuan, X., Zhao, Y., Hu, G., Tu, X., 2008. Heavy metal pollution in intertidal sediments from Quanzhou Bay, China. Journal of Environment Science 20, 664-669. Howard J. L., Vandenbrink W. J., 1999. Sequential extraction analysis of heavy metals in sediments of variable composition using nitrilotriacetic acid to counteract resorption. Jain, C. K., 2003. Metal fractionation study on bed sediments of River Yamuna, India. Water Research 38 (2004) 569-578 Juahir, H., Zain, S., Yusoff, M., Hanidza, T., Armi, A., Toriman, M. and Mokhtar, M., 2010. Spatial water quality assessment of Langat River Basin (Malaysia) using environmetric techniques. Environmental Monitoring and Assessment. Krishnamurti, G. S. R., Huang, P. M., Van Rees, K. C. J., Kozak, L. M. and Rostad, H. P. W., 1995. Speciation of particulate-bound Cadmium of Soils and its bioavailability. Analyst, 120.851. Pempkowiase J., Sikora A., Biernacka E., 1999. Speciation of heavy metals in marine sediments vs their accumulation by mussels. Chemosphere 1999:39(2):313-21. Piron, M., Pineau, A. and Mabele, R.M., 1990. Sediment, parameters and distribution of metals in fine sediments of the loire estuary. Water, Air, Amp; Soil Pollution 50(3), 267-277. Poh E. L., Mun Y. K., 1994. Determination and speciation of heavy metals in sediments of the Juru river, Penang, Malaysia. Environmental Monitoring Assessment 35:85-95, 1995. Sarmani, S., 1989. The determination of heavy metals in water, suspended materials and Sediments from Langat River, Malaysia. Hydrobiologia 176/177 : 233-238, 1989 . Shazili, N.A.M., Yunus, K., Ahmad, A.S., Abdullah, N. and Rashid, M.K.A., 2006. Heavy metal pollution status in the Malaysian aquatic environment. Aquatic Ecosystem Health Management 9(2), 137-145. Silviera, M. L., Alleoni, L. R. F., OConnor, G. A., Chang, A. C., 2006. Heavy metal sequential extraction methods A modification for tropical soils. Chemosphere 64 (2006) 1929-1938. Song, Y., Wilson, M.J., Moon, H.S., Bacon, J.R. and Bain, D.C., 1999. Chemical and mineralogical forms of lead, zinc and cadmium in particle size fractions of some wastes, sediments and soils in Korea. Applied Geochemistry 14(5), 621-633. Tan, G. H., (1995). Residue Levels of Phthalate Esters in Water and Sediment Samples from the Klang River Basin. Environment Contamination and Toxicology 54:171-1769 1995 Springer-Verlag New York Inc. Tessier, A., Campbell, P. G. C., Bisson, M., 1979. Sequential Extraction Procedure for the Speciation of Particulate Trace Metals. Analytical Chamistry, Vol 51, No 7, June 1979. US EPA, 1996. Method 3050B. Acid digestion of sediments, sludges and soils. Available from http://www.epa.gov/osw/hazard/testmethods/sw846/pdfs/3050b.pdf viewid=16Itemid=395 Yap, S.Y. and Ong, H.T. (1990) The effects of agrochemicals on an aquatic ecosystem: a case study from the Krian River basin, Malaysia. The Environmentalist 10(3), 189 ±202. Yu, R., Yuan, X., Zhao, Y., Hu, G., Tu, X., 2008. Heavy metal pollution in intertidal sediments from Quanzhou Bay, China. Journal of Environment Science 20, 664-669.

Shakespeares Othello - Troubled Iago Essay -- Othello essays

Troubled Iago        Ã‚   Unquestionably the most perfidious character within the cast of Shakespeare’s Othello is the cunning Iago. He spends his life, it would seem, taking revenge on the general and destroying nearly everyone around himself. Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† elaborates on Iago’s exact function and place in the play: . . . Iago ruins Othello by insinuating into his mind the question, ‘How do you know?’ The tragic experience with which this play is concerned is loss of faith, and Iago is the instrument to bring Othello to this crisis of his being. His task is made possible by his being an old and trusted companion, while husband and wife are virtually strangers, bound only by passion and faith; and by the fact that great joy bewilders, leaving the heart apt to doubt the reality of its joy. The strange and extraordinary, the heroic, what is beyond nature, can be made to seem the unnatural, what is against nature. This is one of Iago’s tricks. (143) Iago’s very language reveals the level at which his evil mind works. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes the types of base, loathsome imagery used by the antagonist Iago when he â€Å"slips his mask aside† while awakening Brabantio: Iago is letting loose the wicked passion inside him, as he does from time to time throughout the play, when he slips his mask aside. At such moments he always resorts to this imagery of money-bags, treachery, and animal lust and violence. So he expresses his own faithless, envious spirit, and, by the same token, his vision of the populous city of Venice – Iago’s â€Å"world,† as it has been called. . . .(132) Iago is the â€Å"perfect† bad guy in the sense that his type is just what ... ...is. â€Å"Two Worldviews Echo Each Other.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare: The Pattern in His Carpet. N.p.: n.p., 1970. Gardner, Helen. â€Å"Othello: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos. Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.